Brand Throughput and Additional Vetting

When you register a 10-Digit Long Code (10DLC) campaign, your messaging throughput—the number of messages you can send—is determined by:

• The type of campaign you create

• Your brand’s trust score

For T-Mobile, throughput is measured at the brand level, meaning:

Every campaign under the same brand shares the same daily segment pool.

📊 Example

If Brand A has three campaigns running under it, and the brand’s throughput is 2,000 segments/day for T-Mobile, those 2,000 segments are split among all three campaigns combined.

Note: Some campaign types, like Low Volume Mixed, have fixed throughput limits that override brand-level pooling.

Here’s a diagram to help explain:

A segment is typically 160 characters of SMS or the size of one MMS message. Learn more about segments here.

If you need to send more messages than the default limit allows, you can apply for Additional Vetting.

A third-party vetting agency (Aegis Mobile) reviews your brand's submitted information and assigns a trust score from 1 to 100.

Higher score = More daily messages.

• T-Mobile increases daily segment limits based on brand trust score.

• AT&T increases messages per minute (TPM) at the campaign level, but the vetting score still influences it.

• Company age (older = better)

• Number of employees (more = better)

• Reputation (fewer complaints = better)

If information can't be verified, you might receive a low score—but don’t worry, you can appeal it by submitting additional documentation.

1. Go to the Brands tab on the left-hand navigation panel

2. Click on the brand you want to apply vetting for

3. Scroll to the Vetting Details section

4. Click Apply for Vetting

5. Choose Standard Vetting

   • Only choose Political for political campaigns

   • Choose Enhanced if you're looking for throughput beyond standard. There is an increased cost for this, and a delay in getting the review completed

🎯 Choose a vetting partner:

• Aegis Mobile
  

🧾 Cost: $40 per vetting request (pass-through fee)

• ✅ Annually until you hit a 75+ score

• 🚀 Bi-annually or Quarterly for new or fast-scaling companies

• 🧠 Not sure? Ask us—we’ll help you decide based on your goals!

• Use your EIN and company info exactly as it appears in IRS records

• A mismatch (like wrong address or EIN) can cause delays or lower scores

• Appeal low scores with updated documents for a chance to boost

We’re here to guide you through vetting and ensure you’re set up for success. Just reach out and we’ll be happy to support you every step of the way.