Campaign Review
Campaign Review Process at Signal House
Creating and launching a 10DLC Campaign? At Signal House, we’re on a mission to ensure your campaigns fly through reviews—no turbulence, no surprise rejections, no unnecessary costs.
This guide walks you through how campaigns are reviewed, what statuses mean, and how to handle rejections like a pro.
Why Campaign Review Matters
When you submit a campaign, it goes through Signal House’s internal review before it’s passed to carrier partners (DCAs). Here’s why that matters:
🚫 Avoid $15 Upstream Resubmission Fees
We reject and resubmit campaigns for free. Upstream carrier resubmissions cost $15—so let’s catch issues early.
✅ Faster Approvals
We optimize your language, sample messages, and opt-in flow for first-time approvals.
🔍 Human Review + Expertise
Carriers don’t explain much—we do. Our team gives you reasons, edits, and solutions.
Step 1: Signal House Review (Portal Campaigns)
We check:
Campaign description matches the Use Case
Clear opt-in and opt-out flow
Sample messages align with description and carrier policies
CTA (Call to Action) is valid and compliant
Website content is campaign-approvable (check what’s needed)
CNP Campaigns (Submitted as a CSP)
If you’re submitting as a Campaign Service Provider (CSP) and select Signal House as your Connectivity Partner (CNP), the campaign will appear in your CNP Campaigns tab.
Same review rules apply. We’ll catch issues before they get passed upstream 💪.
If We Reject the Campaign
Don’t panic. “Signal House Rejected” means we found something you can fix before getting charged by upstream partners.
Hover over the ❗info icon to see exactly why it was rejected:
Click the campaign > make edits > and hit "Send to Review":
Add a quick message explaining what changed, and we’ll re-review it.
Once approved, you’ll see one of two statuses.
Approved by Signal House
Once approved, one of two things happen:
You Already Assigned a Number?
We’ll send the campaign to our carrier partners (DCAs) immediately. Status changes to “Pending” and a real Campaign ID is assigned.
Campaign is now visible in TCR as Active:
Want to pause it? Click “Deactivate Campaign” in the top-right (⚠️ permanent). Or disable Auto Renew to stop it at the billing cycle end.
2. No Number Assigned Yet?
You’ll see “Signal House Approved,” with a note to assign numbers to submit it upstream.
Assign one or more numbers → Status changes to “Pending” → 🎉 You’re live.
Carrier/DCA Rejection
If our carrier partners reject it, you’ll see “Rejected” with an info icon explaining why:
Just like before:
Open the campaign
Make the required changes
Click “Nudge CNP to Appeal Rejection”
Add a quick explanation and we’ll push it back upstream:
Final Status: APPROVED
Once your campaign’s been reviewed and accepted by DCAs, you’ll see a big Purple Approved status:
That means:
Your messaging is compliant
Your opt-in flow is approved
Your campaign is now active across all major carriers
Learn More
Need Help?
📧 Email: support@signalhouse.io
💬 In-App Chat: Live inside your Signal House dashboard
🤝 Dedicated Manager: For large accounts or custom campaign issues
TL;DR
Step | Status | What It Means | Action |
|---|---|---|---|
1️⃣ Submit Campaign | Signal House Review | Our internal team is reviewing the campaign for accuracy and compliance. | Sit back—we’re making sure everything looks great. |
❌ Internal Rejection | Signal House Rejected | Campaign didn’t pass internal review (CTA mismatch, weak samples, etc.). | Hover on the ❓ icon for the reason. Edit and resubmit for free. |
✅ Internal Approval | Signal House Approved | Campaign passed internal review, but no number is assigned yet. | Assign at least one number to send it upstream. |
🚀 Sent to Carriers | Pending | Campaign has been sent to the DCAs (carriers) for their review. | No action needed—hang tight while it’s reviewed. |
❌ DCA Rejection | Rejected | One or more carriers rejected the campaign (e.g. opt-in unclear, weak samples). | Hover on ❓ to see the reason. Update and click "Nudge CNP to Appeal". |
🎉 DCA Approval | Approved (Purple) | Your campaign is fully 10DLC live and ready to send messages. | You’re all set—start messaging! |
